COLLEGE STATION -- The Texas A&M System may soon be changing the names of its seven state agencies in an effort to broaden the A&M brand.
Every year several thousand firefighters, from all over the world, come to College Station to train at the Texas Engineering Extension Service.
And while TEEX is nationally renowned, Chancellor John Sharp says many don't realize it's a part of the A&M System.
"Pretty much every marketing professor that you run into will say we're the greatest story that's never been told."
And that's a problem Sharp wants to fix.
So this week, at the board of regents meeting, Chancellor Sharp is proposing they change the name of their seven state agencies, including the Baylor College of Dentistry.
"For the first time in a long time, the people in the state of Texas that pay the bills for these operations will know who gets the credit for it."
For example: The Texas Engineering Extension Service would become the Texas A&M Engineering Extension Service.
And Chancellor Sharp says changing the names is a no-brainer.
"I think this is going to go a really long way toward really enhancing the A&M brand around the state of Texas and for that matter, around the world."
The board of regents will vote on the proposal during their meetings Thursday and Friday.