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Audit shows importance of BCS sporting events on local economy

POSTED: Thursday, October 3, 2013 - 4:10pm
UPDATED: Thursday, October 3, 2013 - 9:23pm

Whether it's a soccer competition or baseball tournament, bringing sporting events like these to Bryan-College Station is a huge benefit to the local economy.

"Is it making the exact same impact as a Texas A&M football game? No, but it is making an impact on our community because we're still collecting those taxes and things like that," said Kindra Fry with the Bryan-College Station Convention and Visitors Bureau.

But just how much of a boost is it really?

The BCS Convention and Visitors Bureau wanted to find out so they hired the National Association of Sports Commissions to do an audit.

Don Schumacher, Executive Director of the NASC, led the study, "We did a study to help the community do a better job of bringing more sports events to town that will bring more visitors and more visitor spending so we pointed out the strengths of the community and some of the things they could improve and sort of a game plan for future success."

And while the BCS CVB already attracts some major tournament play like the 7-on-7 tournament, with new turf fields going in at Veterans Park and a new agreement with A&M to use their facilities, Fry says it'll make BCS that much more attractive to tournament organizers.

"We'll do some site visits when we get some things done and they'll come and visit and I can guarantee you they will want to come here and stay and have their tournaments here and maybe have more than one," said Fry.

And when more tournaments get booked, that means even more money for our economy.

"Oh absolutely," said Fry. "Easily in the millions."


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