UPDATED: Wednesday, January 9, 2013 - 7:56pm
BRENHAM, TX — The Blue Bell Creamery, a Texas favorite and a household name, is about to get a whole lot bigger thanks to a $14 million dollar expansion project.
KYLE 28 traveled to Brenham today to find out what's in the works for the company and how this could impact the local economy.
It may be winter outside but that's not slowing down business at the Blue Bell Creamery.
Morgann Gibbons drove an hour to Brenham to tour the facility, "Just that wholesome big flavor that Texas is always saying about how everything is big in Texas, the flavor is that big."
Gibbons just couldn't stay away from the creamery Wednesday and according to Blue Bell reps she's not the only one.
Despite a bad economy Blue Bell is as popular as it's ever been.
"Ice cream is something that people enjoy in the best of times for celebrations like birthdays and also in a time when things are not so good," said Bill Weiss, with Blue Bell. "They turn to ice cream for comfort."
So much so that the Brenham based company is expanding by 100,000 square feet, a nearly $14 million dollar project. The largest expansion since the early 90s.
The new addition will add 25 percent more storage space meaning Blue Bell will be able to keep serving up ice cream in the future.
"As we continually expand slowly it will help us be more efficient in getting that ice cream to the stores in the freshest way possible," Weiss said.
Construction started this fall and is expected to be completed before the peak season this summer.
Brenham city officials tell us Blue Bell's expansion will have an economic impact of $39.4 million dollars with around 50 new jobs created.
Something everyone can be excited about.
"That's a very, very cool thing," said Gibbons.