'Fly Waco' campaign extended until 2014

KWKT
Thursday, December 26, 2013 - 1:55pm

After about five months of successful campaigning, the Greater Waco Chamber of Commerce has decided to extend its "Fly Waco Campaign". The campaign aims to increase usage of the Waco Regional Airport.
 

Since this summer, the Waco chamber has used billboards, radio, and television to get more people to fly out of Waco. When the "Fly Waco Campaign” started, only about 65 percent of the planes were being filled.
 

"We wanted to move that number up to around 75 percent. And, over the past five months or so, as we look back, that number has actually moved up to being in excess of 82 percent," said Matthew Meadors, President of the Greater Waco Chamber of Commerce.
 

For city leaders, the airport is crucial to attracting and keeping local businesses, in turn boosting the local economy.
 

"The airport plays an extremely important role in economic development. And, that means it plays an important role in job creation," said Meadors.
 

Meadors says there are countless reasons to fly out of Waco, including great flight reliability and a cheaper cost, as opposed to driving to a big city, like Dallas, to catch a flight.
 

"Flying out of Waco is really, really easy. You go through security lines in no time flat. There's no cost to park. It really is effortless," said Meadors.
 

In October, American Airlines announced their merger with US Airways will not affect services at Waco Regional Airport, which, for airport officials, goes to show just how important the airport is to the community.
 

"It helps when our numbers increase. It also helps, you know, when air carriers increase their frequencies," said Joel Martinez, Waco Regional Airport Manager.

The success of the "Fly Waco Campaign” will be fully assessed at the end of 2014.
 

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