H-E-B showcases aisles and aisles of Texas-made products during two-week statewide Texfest celebration


Customers Encouraged to ‘Go Local’ With Texas-Style Events, Recipes & Savings

POSTED: Thursday, February 27, 2014 - 1:45pm
UPDATED: Thursday, February 27, 2014 - 1:46pm

 (SAN ANTONIO) – In honor of Texas Independence Day, H-E-B will celebrate the one-of-a-kind food, folks and products that make the Lone Star State unique during its annual two-week TexFest celebration, occurring in H-E-B stores statewide from February 26 through March 11.

“H-E-B remains committed to supporting local farmers, growers and manufacturers by purchasing products that are made and grown right here in Texas,” said Leslie Sweet, H-E-B Public Affairs. “As a result, our customers are able to enjoy fresh, high-quality products while taking pride in the fact that they, too, are supporting their community.”

The in-store celebration will include a variety of cooking demonstrations, special “Go Local” signage and free recipe cards featuring over 3,000 different Texas-made products.

Locally sourced items featured during TexFest will vary from store to store, and will include:

• Texas Citrus including: Texas large grapefruit, Texas grown oranges, fresh orange juice and other fresh produce items.
• H-E-B Texas Beans in Borracho and Charro flavors, made with fresh vegetables
• H-E-B Texas Heritage Sausage naturally smoked with Texas Pecan Wood
• H-E-B New Harvest Wild Gulf Shrimp and Snapper from the H-E-B seafood department
• Bakery items including: Pecan pie made with Texas pecans, Tres Leches cake and Texas Snap Cookies from Austin

There will also be special Texas-sized savings opportunities for customers on an array of local products through H-E-B Meal Deal’s and Combo locos.

This year, H-E-B is also giving local food and beverage suppliers a chance to submit their exclusive Texas-made products for a chance to win cash prizes and a spot on H-E-B shelves during the company’s first ever “H-E-B Primo Picks: Quest for Texas Best.”

Interested food and beverage suppliers may submit their product details online through Monday, March 31 at www.heb.com/quest. A panel of judges selected by H E B will determine the top four Texas-made products, awarding winners with up to $25,000 in cash and the possibility of gaining a coveted spot as a Primo Pick on H-E-B shelves across the state in 2015.


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