WACO -- When Bryan Fonville first moved to Waco to start his freshman year at Baylor, he didn't plan on staying after graduating.
"If you would have asked me freshman year, you know, I'd be calling Waco home I probably would have laughed or thought you were crazy," said Fonville, marketing director for Central National Bank in Waco.
But after exploring beyond the Baylor campus his perception changed.
"After going to Baylor and beginning to get out and do things in the community, I really saw Waco in a different light," said Fonville.
He is exactly the type of person Waco Chamber of Commerce officials want to keep in the community.
"If you want to really grow your community you need an educated workforce. You need a young workforce because they're going to be making that investment in the community longer term," said Alexis Weaver, director of community development for the Greater Waco Chamber.
Through a new initiative to become a Magnet for Talent, Weaver and her staff are working with company recruiters and personnel to make people want to stay in Waco.
"Maybe overcome some of the perceptions about Waco," said Weaver.
And highlighting community amenities is the first place to start.
"Cameron Park is a huge asset as well as the Baylor sporting events and just the educational community with MCC and TSTC. Waco really does have a lot to offer," said Fonville.
Including an up and coming downtown and a large industry sector.
"They are going to be looking for a workforce that's talented, that has high skills, that's educated," said Weaver.
You can find more information about the talent recruitment initiative at www.wacochamber.com/magazine/Q212.pdf