By Michael Wesp - Online Editor/ KWKT News
Friday, September 3, 2010 - 4:36pm
Waco native David Crowder will debut his song "Rise Up," featured in the one-minute video shown on the stadium's video board when the Baylor Bears take the field on Saturday.
"Rise Up" is Crowder's first collegiate fight song, written to pump up the Bears' pride.
Crowder's inspiration was Baylor athletics' own "Rise Up" marketing campaign, with commercials designed to hit Bears fans right in the emotions.
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