BRYAN -- Just like Christmas, it's hard to avoid the back to school commercials and products lining the stores.
So as kids get ready to start a new year, parents are having to shell out a lot of money for the essentials and it can add up quick.
But what happens when you can't afford those costs?
Every year it's the same drill, new supplies, new clothes, new shoes.
"I shopped for clothes, got seven outfits and now I'm ready for school," said student shopper Jazzy Samaripas.
But with recent state-wide education cuts, the list of school supplies is getting longer and adding up.
"With the economy and the way things are, people being laid off, you know I think this is our way of helping give back in a small way," said Salvation Army volunteer, Lu Scarmardo.
This year Target paired up with the Salvation Army to help those who can't afford to make that yearly shopping trip.
"You know, I remember as a child, that was one of my favorite times of year. You get to go get those new clothes but not all children get that opportunity," said Lt. Monica Contreras with the Salvation Army.
Today, 12 Bryan students got the chance to shop for the new school year with an $80 gift card. Shoppers were able to get anything from clothes to even a pair of brand new shoes.
"Clothes are important and it's really fun and we don't have to pay for it," said Jazzy Samaripas.
Contreras said, "It lifts a little bit of a financial burden off maybe someone else."
A little help that goes a long way, to prepare these kids for a new year.